Best Way to Manage Social Media Accounts for Businesses

Social media is key for businesses today. It helps them find new clients, increase website visits, and connect with existing customers. But, handling several social media accounts is tough and time-consuming. Businesses can ease this with a social media management app. These apps let them oversee their presence on many platforms and do tasks automatically. In this piece, we’ll look at the top six social media management tools to help businesses manage their online presence better.

Key Takeaways:

  • Social media is vital for linking businesses with clients and increasing website traffic.
  • It’s hard and time-consuming to manage many social media accounts.
  • Apps for social media management assist businesses in controlling their activities on various platforms and automating tasks.
  • The article will go over the best six social media management tools for businesses.
  • These tools can make managing social media more efficient and save time.

The Best Social Media Management Tools

Managing social media well needs the right tools. After testing nearly 50 apps, a few stood out as the best. These are the top choices:

  1. Buffer
  2. Hootsuite
  3. SocialPilot
  4. Loomly
  5. Iconosquare
  6. Sendible

These top tools help businesses with automation, analyzing accounts, and strategy optimization. Here’s what they can do:


Buffer has a user-friendly design and strong scheduling features. You can post to different platforms all at once. It helps you see how well your posts do and understand your audience better.


Hootsuite is popular for good reason. It lets you handle posts for many accounts from one place. It also links with various tools, making it fit for businesses big and small.


SocialPilot is packed with features for managing social media. You can schedule posts, see how well your accounts are doing, and work with your team. It also suggests content, making posting easier and more engaging for your followers.


Loomly is designed to streamline social media tasks. It gives you a content calendar, helps you schedule posts, and offers insights and suggestions to do better. It’s perfect for simplifying how you manage social media for your business.


Iconosquare dives deep to give you detailed information on your social media performance. It helps you track what matters most, like engagement and growth. Besides, it helps with post scheduling, comment management, and keeping an eye on competitors.


Sendible is an all-in-one for managing social media. It lets you schedule posts, connect with your audience, and measure success. It works with major social platforms and gives you powerful analytics for a smart social media strategy.

Choosing the right tool can make managing social media much simpler. By finding a tool that fits your needs and budget, you can organize, automate, and understand your social accounts better. These tools can really make a difference for your business’s online presence.

best way to manage social media accounts

Tool Key Features
Buffer Social media scheduling, analytics, visual content creation
Hootsuite Social media management, multi-platform scheduling, integrations
SocialPilot Social media automation, scheduling, analytics, content curation
Loomly Content calendar, post scheduling, analytics, post optimization
Iconosquare Social media analytics, post scheduling, competitor monitoring
Sendible Social media automation, scheduling, engagement, detailed analytics

Key Features of the Best Social Media Management Tools

Businesses need the right tools to manage their social media well. The best social media management tools make it easy to handle Facebook, Twitter, Instagram, and TikTok all in one place. Here’s what makes these tools stand out:

  1. Support for multiple social networks: These tools let businesses connect with their audience over various platforms. They avoid the need to switch between different apps.
  2. Powerful scheduling tools: These tools allow businesses to plan and automate posts. By scheduling in bulk, they save time and keep up a regular posting schedule.
  3. Detailed analytics: They provide insights into how posts are doing and what the audience likes. This information helps businesses make smart decisions to improve their social media strategies.
  4. Cost-effective pricing plans: The top tools fit the budget of any business. They offer features without breaking the bank.
  5. AI-powered features: Some tools use AI to provide content suggestions, schedule posts at the best times, and more. These smart features ensure businesses make the most out of their social media efforts.

These features help businesses with scheduling, analyzing posts, engaging their audience, and improving their strategy. When choosing a tool, it’s key to look for one that meets your needs and goals.

social media management features

An 18-Minute Plan for Managing Social Media

Handling many social media accounts can be tough, especially for small businesses. They often lack time and resources. Yet, with a smart plan and efficient use of time, businesses can do well on social media. This part shows how in just 18 minutes a day.

  1. Social Listening (3 minutes)
    Listen to what people say about you online. Engage by watching out for your social media mentions, comments, and messages. This can boost your customer service and find new chances. It also shows your audience you care about their thoughts. Always reply quickly to maintain positive interactions and loyalty to your brand.
  2. Analyzing Engagement and Feedback (2 minutes)
    Spend a couple of minutes looking at how well you’re doing on social media. Check the likes, comments, shares, and what links people click on. This will help you know what content your audience likes. Then, you can tweak your strategy and make your future posts even better.
  3. Checking the Content Calendar (1 minute)
    Quickly look over your content schedule. Make sure all is set and nothing needs a last-minute change. Also, take note of any upcoming special days, events, or trending topics. This quick step helps keep you consistent, making sure you’re always out there.
  4. Sharing or Scheduling Content (6 minutes)
    Set aside time to make and post content. This means writing interesting posts, making eye-catching visuals, and planning when to post them. Use a tool to help you manage your posts across platforms. It’ll make everything smoother and quicker.
  5. Engaging with the Audience (4 minutes)
    Spend time talking with your followers. Respond to their comments, messages, and mentions. Try to start conversations and get to know your audience better. Thank them for good feedback and address any complaints. Real conversations not only help with your brand but can also make your followers more loyal and active.

With this 18-minute daily plan, businesses can make the most of their social media without spending all day on it.

time-efficient social media management

Time Allocated Task
3 minutes Social Listening
2 minutes Analyzing Engagement and Feedback
1 minute Checking the Content Calendar
6 minutes Sharing or Scheduling Content
4 minutes Engaging with the Audience

Tips for Managing Multiple Social Media Accounts

Keeping all your social media accounts under control is a big task. It’s key to be organized and productive. Using the right strategies and tools is essential. Here are seven tips to make managing multiple profiles much easier:

Create a Social Media Strategy

Start with a solid plan. Define your goals, who you want to reach, and the messages you want to share. This makes your efforts more focused and consistent.

Build a Content Creation Plan

Plan your content ahead to keep a steady posting schedule. A content calendar will help you set themes, subjects, and posting days. It prevents the stress of last-minute content creation.

Use a Social Media Management Tool

A social media management tool can be a lifesaver. Platforms like Hootsuite, Buffer, and Sprout Social let you manage and schedule posts for all accounts in one place. They also help track how well your posts are doing.

Leverage a Social Media Calendar

It’s important to see how your posts will play out over time. A social media calendar shows when posts will go up. It helps you spot any issues, like too many posts at once, and keep your schedule balanced.

Implement Smooth Collaboration and Approval Processes

If a team is working on your profiles, clear workflows are a must. Use project management tools to keep everyone on the same page. This ensures everyone knows their role and what’s expected.

Schedule Posts in Advance

Scheduling posts saves time and keeps your feed active. With your management tool, line up posts for the week. They’ll post automatically, letting you focus on other important tasks.

Showcase Social Media Wins

Don’t forget to share your social media wins. Keep an eye on what’s working best and share that success with your team or boss. It highlights the positive impact of your work.

By following these tips, you can keep your company’s social media on track. Stay organized, plan ahead, and use the right tools to see better results.

Tool Features
Buffer Social media scheduling, analytics, content creation
Hootsuite Multi-platform management, scheduling, analytics
Sprout Social Content scheduling, analytics, social listening


It can be tough for businesses to handle social media accounts. Yet, using the best practices in social media management makes things easier. This allows businesses to get the most out of their social media.

Choosing the best tool for social media management is key. Good tools include scheduling, analytics, and automation. These features help businesses save time and work more efficiently across different platforms.

It’s important to have a plan for your content and a calendar for social media posting. This makes sure you are always visible and showing your strategy. Working with a team and preparing posts ahead of time keeps everything organized.

It’s vital for businesses to keep up with social media trends and changes in how they are ranked. By actively communicating with followers through comments and shares, businesses can strengthen their online presence. This also helps them connect better with their customers.

Following these best practices can help businesses a lot. They can better handle their social media, get seen more, and reach the goals they set.

How to Manage Social Media Accounts Effectively



What is social media management?

Social media management is the process of overseeing a business’s online image on social platforms. It includes making content, watching what people do, and analyzing the results. This is all about how a brand acts on social media.

Why is social media management important for businesses?

Managing social media well lets businesses reach their crowd, make people know them, and bring folks to their site. It keeps their look steady, checks how good they are online, and beats their rivals digitally.

What are the benefits of using social media management tools?

Using these tools lets you plan posts, do some jobs automatically, and see how your page is doing. You can handle all your social media from one place, work with others, and be better at it all.

How do social media management tools help in scheduling posts?

They let a business plan its posts on different platforms ahead of time. This feature saves time and keeps your posts regular, even if you’re busy or it’s not a workday.

What kind of analytics do social media management tools offer?

They give you numbers on how posts do, how people are involved, who’s following, and more. This information guides you on what people like, helps you decide, and makes your online plan better.

Can social media management tools support multiple social networks?

The best tools can handle many networks, from Facebook to TikTok, all in one place. This means you can watch and run your social media from one screen.

How can businesses effectively manage social media accounts within a short timeframe?

To be quick and efficient, have a good strategy. Listen to social media, see what people say, check your plan, post or plan posts, and engage smartly with your crowd.

What are some tips for successfully managing multiple social media accounts?

Manage well by planning out your social strategy and content, using a tool to help, and working smoothly with your team. Posting ahead of time and celebrating your successes also help.

What should businesses consider to ensure a strong digital presence through social media management?

Go back and forth, staying on top of how you do and changing with social trends. Talk to your audience, keep your content fresh, and always be real and steady in what you share online.

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