The platform is revealing the full list of new features as part of a new biannual product sprint the company is launching called Shopify Editions.
Shopify has previously built products in social commerce, partnering with Google, and cryptocurrency. But Shopify Editions has the advantage of compiling several developments in one big go, and it’s a sign of how the brand itself is expanding.
We highlight some of the more notable developments below:
The primary use case for Shopify has been consistent in direct-to-consumer sales – retailers selling to the masses. This is now changing with a framework for retailers selling to businesses. This service is intended for companies engaged in wholesale trade. Retailers with a consumer audience often sell primarily to businesses. Those who do not sell B2B services can increase their sales by doing so.
Commercial customers usually buy in a different style than consumers. They require different types of payment methods and also have different types of tax needs. The new framework makes it easier for these retailers to automate some of that and potentially increase B2B service revenue in the process.
Shopify Adds NFT Option for Online Retailers
NFT activity and ratings have declined in recent months. But Shopify provides the feature to all customers who may decide that they want to enter the NFT domain. The platform states that crypto-commerce uses NFT, although it is not clear if the platform will enhance its creation and management. She points out that crypto-commerce is a way to reward true fans and VIPs by giving NFT holders exclusive access to products, privileges, and experiences by connecting cryptocurrency wallets to Shopify online stores.
The platform said merchants are able to activate crypto-trading experiences online, on mobile, and through retail. It also builds ways to use NFT from a single store, retailer, or store brand powered by Shopify.
Shopify on iPhone:
The platform is becoming more active in physical sales and many merchants are working across both. And in the latest move to increase transactions, the platform offers the ability for people to tap to pay via Shopify-supported transactions on an iPhone. The basic idea is that the platform uses Apple’s payment features to make it easier for merchants to enable personal payments using an iPhone.
Local Shopping Deals with Google:
The platform has partnered with Google to make products sold via Shopify-supported sites discoverable in Google searches. When customers search for a particular product, it is possible to see if it is available for pickup locally at a physical store. This is if the product is associated with a brand or retailer supported by Shopify.
The platform builds technologies to address the growing interest among some e-commerce retailers that separate the front-end from the back-end functionality, where they can customize more features for how the site works and looks. Missions are a way for slightly larger retailers to build more dynamic options. It also represents the company’s framework for this type of e-commerce in order to provide the technical features to populate those dedicated websites.
Shopify aims to create more options to prevent larger customers from migrating to platforms that cater to companies that feel their growth has outpaced Shopify.