Digital ownership for small business isn’t just a nice-to-have anymore—it’s essential. When you’re running a small business in today’s online world, it’s easy to feel like you’re constantly chasing the algorithm. One day your content is soaring, the next—crickets. I’ve been there, and so has my guest on the podcast this week: Kinsey Soderberg, a brilliant voice in the AI space and someone who’s making real waves in an industry that, let’s face it, still skews male-heavy.
I met Kinsey during my podcast tour for “The Art of Small Business Social Media,” and from our first conversation, I knew we were going to get along. She’s smart, strategic, and has this laser-sharp clarity about why digital ownership for small businesses is the conversation we should all be paying attention to right now.
Spoiler: it’s not just another trending sound on Instagram.
Why Digital Ownership for Small Business Matters More Than Ever
This episode is packed with real talk about:
- What it means to own your business assets in the digital age
- How AI is shifting the landscape for creators (and how to use it without losing your voice)
- Why chasing followers isn’t the same as building authority
- And what smart creators are doing to future-proof their brands
The Risks of Building on Rented Platforms
We talked about the pressure to be everywhere, all the time, and how that pressure is often fueled by platforms that don’t have your best interest in mind. Kinsey and I both believe in building what we call “digital sovereignty”: a way to operate that keeps you in control, not the algorithm.
Practical Steps Toward Digital Ownership for Small Business
And here’s the best part: it’s not about doing more, it’s about doing what matters.
That means focusing on:
- Your website and SEO (yep, people are still Googling!)
- A strong email list you can nurture and grow
- Original content that lives somewhere you own
- Using AI tools to support your creativity, not replace it
Future-Proofing Your Brand Starts with Ownership
Whether you’re just getting started or pivoting your strategy, digital ownership for small business is what separates short-term noise from long-term growth. This is the kind of foundational thinking that builds sustainable, resilient businesses—especially when you’re operating in a world of constant platform updates and algorithm shifts.
I’m so excited to share this one with you. Press play below and let it sink in—this conversation will shift the way you think about digital ownership for small business and how you show up online.
Links to Episode:
👇 Full transcript available below for my fellow note-takers or watch the full video below.
Smart Moves & Digital Ownership for Small Business
Kinsey Soderberg: Hi, peg. Thank you so much for coming on the Podcast. I’m so excited to bring you on the show.
Peg Fitzpatrick: I am so excited to be here, and I love the name of your podcast. Who doesn’t wanna feel good? I love that.
Kinsey Soderberg: Thank you. I know. Yeah, it was so funny, coming to that name. ’cause it definitely, you know how starting out in entrepreneurship is, it’s just you’re trying all the things, you’re throwing spaghetti on the wall and it took me about a year to land on that name feel good social.
Kinsey Soderberg: But then when I did everything just started to click and stuff. I appreciate you saying that, but I do want to share with our audience who you are. I already introduced you just a little bit in the intro, but I’d love to hear from you. Who are you, what do you do? Who do you serve?
Peg Fitzpatrick: Such existential questions. Who am I? I was born, no, I’m just kidding. That just reminds me of Steve Martin, the jerk. Enough, you know that movie, but it’s so funny. Do you know that movie?
Kinsey Soderberg: Yeah. I saw it like a while
Peg Fitzpatrick: Yeah it’s an, it’s a, it’s an older movie, but it’s very funny. So I my name is Peg Fitzpatrick. I’ve been in social media going on, [00:01:00] 14 years that I’ve been working as a social media professional. So I’ve been around for a while. I’ve seen a lot of things. I’ve worked. For one company this whole entire time. A lot of what I teach ties back to something I think is critical: digital ownership for small business.
Peg Fitzpatrick: But it wasn’t full-time at the beginning. So I’ve done a lot of side projects, including writing a couple books. But I’ve worked with other companies. I’ve worked with Guy Kawasaki. I worked with Canva as their first head of social strategy when they were a little baby startup that nobody heard of.
Peg Fitzpatrick: And then I’ve worked with a lot of other brands. I’ve worked with Audi and Motorola doing like product lunches. I worked with TJ Maxx doing this really great event that they had. I came and spoke with Barbara Corcoran and Layla Ali, which was. Amazing. And I’ve just, I’ve actually been on social media all this time using all the things, trying all the things, seeing what works and my my goal is to help small businesses learn social media in a way that’s easy to understand and not overwhelming.
Peg Fitzpatrick: So the people that I serve are [00:02:00] basically small business owners, which is basically the same people who listen. Hey, small business owners.
Kinsey Soderberg: Oh yeah, you are speaking to our
Kinsey Soderberg: With making social media less overwhelming and more easy. ’cause definitely that is like just one of those things I feel like every business owner goes through. Unless, you start out wanting to be a social media manager, but that was me. I went through the same thing still, where it’s you’re like, okay, I’m gonna start a business, and then you’re like, whoa, I gotta learn all the things all of a sudden.
Kinsey Soderberg: So we’re so excited to talk with you today, but I know you shared just a little bit about your journey and how you got here and stuff, but can you just share a little bit more about that? I love to hear just
Peg Fitzpatrick: Sure. What would.
Kinsey Soderberg: What that looked like
Peg Fitzpatrick: Okay, so my very first thing so the real start I was out to dinner with my husband being like the trophy wife with his company that is a German company. So they’re a German company, but there’s like an American daughter company of it. And they would send over their marketing from Germany.
Peg Fitzpatrick: [00:03:00] And it really didn’t hit right for the American audience. The translations from German to English were not great, and their imaging that they use is totally different. It just doesn’t hit the same. They just, everything was different. We were out to dinner in the north end of Boston. I don’t know if Boston at all, but it’s the best Italian food in the country if but this is so good.
Peg Fitzpatrick: So we were just out to dinner drinking wine, and then I started saying what I would do, we were trying to explain how the marketing needs to be a little different. And so I was like, this is what I would do if I was marketing the company. In the us. So I started and it was basically like I just started pitching all these ideas.
Peg Fitzpatrick: I’d worked in traditional marketing before this, before there was social media. I had done marketing for a company. I did the website and I did email marketing and got people to sign up for the courses that they did. I started pitching all these ideas and one of the things was Facebook, because Facebook was brand new for, and I was like, you could do a Facebook page, you could re reach people.
Peg Fitzpatrick: It’s this new thing. And so I just started throwing all these ideas and then six months later they were like, Hey, we wanna hire your wife. And my husband was like, cool. So then he is [00:04:00] they wanna hire you. And I was like, oh, I’m sorry about that. I was like, I’m gonna a hundred percent turn that off.
Peg Fitzpatrick: Sorry. I thought I had. I apologize.
Kinsey Soderberg: are good.
Peg Fitzpatrick: So basically they wanted me to hire me to do all the things that I talked about, and then six months later was like, oh no. I had to remember. I was like, okay, so what I know, I pitched Facebook, I know we talked about this, and the first thing that I needed to do was a product launch, which is something that a lot of small businesses have to do.
Peg Fitzpatrick: So we had a new product and we are gonna be at this really big. Event and we needed to fill the room. That was my first goal, was to get people to come and learn about this new product. So I had to just, I started making things on social media, creating content to get people to sign up. Via email so I could email them information about this.
Peg Fitzpatrick: So we went from having no email basically. We hadn’t had anybody even doing marketing in the US for a few years, so I was starting from scratch. And we went to this event in Las Vegas and we ended up having, we had a room [00:05:00] for 300, which seems like a lot of people, right? To get 300 people to come to something.
Peg Fitzpatrick: So it was 300 people we needed to get, and we ended up having 500 people. We had to get chairs in and it was standing room only. So that was the very first thing I did for the company. And then I actually did a presentation explaining like. The marketing plan for this new product. ’cause I created like marketing for the people to use for this new product too.
Peg Fitzpatrick: So we’re not a marketing company, we don’t sell marketing, but we do try to help our customers with their marketing. It’s not something that we sell though, it’s just like a bonus value add thing that we did. So that was the very first thing I did was a huge product launch that was very successful. So I was so grateful that actually worked.
Peg Fitzpatrick: But I just. Figured out how to do it. So I’ve been doing this so long that there was never blogs or videos or podcasts. There was nothing to tell you how to do things. I’ve always had to figure out myself and learn how to do it. My background is my major in college was [00:06:00] geography with and education with a minor in English.
Peg Fitzpatrick: So I do all the things. I love to travel for work and. Education, so I know how to teach people. That is something I was very passionate about. So I love sharing that. So when I started, then I started my blog where I would share how to do things. So my blog has been around really the same amount of time.
Peg Fitzpatrick: I think I started it in 2000, oh 10, or it’s been around for so long. So my blog has been around for a long time and I’ve always just written how to use social media productivity tips, things like that. So it’s. I love teaching people how to do things ’cause it’s very hard as a small business owner, to have the time to learn how to do these things.
Peg Fitzpatrick: Your business is your main thing and you really need to use most. And I’m talking to the choir for you. I know, but you know that you need to use the main amount of your creative energy. Just energy in general, creating whatever your product and services is. And then learning marketing on top of that is very overwhelming.
Peg Fitzpatrick: And then when you find out you [00:07:00] need to create a million reels a week and then you’re like, all right, I’m totally out. I can’t do this at all. So I really just like to break it down for people this is how you do this is how you do this. So that’s basically, the little journey of it.
Peg Fitzpatrick: And so from then I’ve just, continued to just work in social media, but also I am a social media user. I also love it and use it myself. And I like I say, I accidentally built my own social platforms because I was really just testing things that I needed for work. I didn’t wanna test things for the customer for, for the.
Peg Fitzpatrick: For my employer. So I did things on my own accounts and, which is a little bit different. A lot of social media managers now, they don’t wanna do any social themselves at all. They’re like, I don’t wanna do my social, I don’t need to do my social. But I think if people don’t have their own social, like how do you know if they’ve been successful?
Peg Fitzpatrick: That’s my opinion on that. How do you feel about that?
Kinsey Soderberg: Oh my goodness. It’s so funny. Yeah, for [00:08:00] sure. That’s definitely a problem where you’re working all day on all this other stuff and you’re like, oh, it’s work. It happens for me too, when I feel like, okay as a solopreneur, just working at home alone, I have my dogs and I talk to them every day for sure.
Kinsey Soderberg: But I also treat my Instagram stories as whenever I would turn to a coworker and say something funny, I’ll just add it to my stories and stuff. So
Peg Fitzpatrick: That’s a great,
Kinsey Soderberg: how,
Peg Fitzpatrick: really great way to think of stories, is that, ’cause I also work at home and I do the same thing, but I never really thought of that. That’s exactly a great explanation of how to do stories like
Kinsey Soderberg: For sure. And for me too, it just makes me feel like I’m with
Kinsey Soderberg: Too, still when you’re just like
Kinsey Soderberg: Stuff. But I also totally understand, for me it’s i, it’s funny when people are like, you do social media things, you’re on social media all the time, right?
Kinsey Soderberg: Scrolling and using it, and that’s where I’m kinda like, Ooh, I’m not often, because you gotta set those
Peg Fitzpatrick: You do.
Kinsey Soderberg: But I feel you with
Peg Fitzpatrick: But you can do that story, but you can do your story and then put your phone away. That’s the key is to not[00:09:00]
Kinsey Soderberg: yeah.
Peg Fitzpatrick: to really, for small business owners to feel like they have to be on all the time on social media all the time is just wrong. They can’t, I. You shouldn’t because you would waste your brain power.
Peg Fitzpatrick: You just gotta do your thing post. If you’re posting answer like stay around for a little bit and then get to work on your real work.
Kinsey Soderberg: Yes. Oh my gosh. Okay, so this is a huge theme for me this year. And guys, I’m just gonna include our feel good social audience for us this year, guys. Is. I’ve been really trying to do is remind myself constantly that like Instagram, while important and social media in general, while important is not the biggest money moving needle for my business, for me as like the. Solopreneur and trying to like, also especially doing all the things myself for the most part, like really realizing where I’m spending my energy, my time, my money, and giving it, giving each task like the amount of attention and energy it [00:10:00] deserves. And so for me and social media especially Instagram is such a shiny object, I feel like I just get sucked.
Peg Fitzpatrick: I know.
Kinsey Soderberg: into being like, this is so important with going viral with growing or falling. It’s such like a vanity metric. Thing. So I’ve been trying to constantly remind myself to spend more energy on the podcast, spend more energy creating the products, the email list, and then show up on Instagram, but make it as easy as possible for myself.
Kinsey Soderberg: So
Peg Fitzpatrick: Exactly.
Kinsey Soderberg: your tips, lady. Like how do you navigate that in your own business and what do you have to share with
Peg Fitzpatrick: I do the same things because I do. I do have a full-time job and I agree with you. Instagram is not the place that you’re gonna make your money. I don’t think it’s where any small businesses are making all their money. I think it’s great to be there. It’s important to have social presences, but.
Peg Fitzpatrick: Every post that you do does not link to your website and people aren’t gonna go, if you have a shop and you can do the buttons, there’s ways to do things, but mostly it’s brand awareness and being visible, which is important, but it’s not making you [00:11:00] money. So it is really important to break down the things that are making you money and spend less time.
Peg Fitzpatrick: You can still have a presence without having to be there all the time. You know the, I think I. Meta has been harmful for people’s mental health that are on social media. When you look at the way that they want you to manage your brand Facebook page, they have a little relevancy score for like how fast you answered people’s questions.
Peg Fitzpatrick: Could you cause more stress for people? That’s horrible. Like what other industry has that kind of metric? And then your Facebook page isn’t gonna do if you didn’t answer something right away. It’s hard enough people like don’t do that to us. So I do feel like the same, the way that you do is that you should not be spending all your time on Instagram or any of the other, or TikTok.
Peg Fitzpatrick: Both of them are. Both of them are time sucks. Both of them suck you in. You end up wasting a lot of time. It really can. Knock your confidence if you just get the comparison, stealing your, you think, oh, they’re doing it better. I shouldn’t [00:12:00] even try. They have more followers.
Peg Fitzpatrick: They, you have to just like, if you can just turn off the, hide your legs, hide all the stuff on the back end, and. Don’t stress out about it so much. Do the best that you can do with the time that you have, and then go do the really important work, which is your business, whether it’s your podcast, you have to look at it like, did I spend time doing positive?
Peg Fitzpatrick: Did I find guests? Did I write questions? Did I look at their social media? To see what’s interesting? There’s a lot of things as a podcast host, that’s a, there’s a lot of work, you’re. Not only just that, then you have the marketing of your podcast, you have all those pieces.
Peg Fitzpatrick: There’s a million, million things as a podcast I don’t have a podcast, but I ran a podcast for four years, so I totally understand like all the things that you have to do. And being on Instagram, while it’s important, if you have that idea and you have a little thing that you wanna share, say you just.
Peg Fitzpatrick: We’re editing your podcast and you found something new to make a cool like graphic or something like that, and you wanna share Hey, I just tried this new thing. Do your story for it. [00:13:00] Put your phone down and put it away. I think putting your phone away is a really important thing. If you can just even put it outta sight because the interruptions, the constant interruptions.
Peg Fitzpatrick: And I have a really bad problem with email too. I’m a really bad email checker. I check all the time. I over check, like Outlook gives you little reports and Outlook was like, we think you’d be more productive if you checked your email list. That was their little
Kinsey Soderberg: stop using me so much.
Peg Fitzpatrick: That was their ai, their little AI recommendation to me.
Peg Fitzpatrick: And I was like that’s a good note for myself. So I feel like it’s the same thing, like any of the things that are just when you should be focusing on something and something else oh, I wonder if this happened or that happened, especially we had the debate last night and I turned off all my stuff.
Peg Fitzpatrick: I went to bed, I came back and Taylor Swift had endorsed Kamala, and I was like, oh, I can’t believe I missed that. I was like, but I’m glad I missed that. ’cause it was like later at night and I had, I was in bed and I was asleep.
Peg Fitzpatrick: It was fine that I saw it later. I lit it was fine,
Kinsey Soderberg: yeah.[00:14:00]
Peg Fitzpatrick: We can definitely, and schedule it.
Peg Fitzpatrick: Schedule the times. I recommend all the time in my book and just on my blog and when I’m talking about things, is to just schedule that little bit of time to check things in the morning and then. Put it away, and then later at the end of the day, check things again. Put it away. Does not have to be a long time.
Peg Fitzpatrick: You don’t have to spend a lot of time scrolling, but you should check your direct messages and just check to see if you have any comments on all of your social. That is really important, but I don’t think it’s so important that you need to lose your focus from other stuff. To do it. And I don’t have notifications on my phone for anything because that pulls your focus too.
Peg Fitzpatrick: I think it’s so hard. I think post pandemic we’re, we still are all fighting to just focus and be in our zone, don’t you think so?
Kinsey Soderberg: Oh, completely. Yeah. I mean I think it all just like starts with like awareness and just getting curious about your habits and [00:15:00] then you can make positive changes and make little tweaks at a time to stop doing little things and stuff. And also, I love what you brought up about like emotions, tying emotions.
Kinsey Soderberg: To like kind of everything we do. I think being aware of not just like your habits, but also like realizing the emotions that are tied to those habits. Like I always talk about, one of the things that bothers me so much about social media specifically and why I try to be aware of the platforms that I’m using and the way I am consuming content.
Kinsey Soderberg: I try to spend my time consuming podcasts or consuming even Pinterest as
Kinsey Soderberg: Better than Instagram
Peg Fitzpatrick: Yep.
Kinsey Soderberg: you’re scrolling through Instagram and you have no control or TikTok or Facebook. You have no control over what you’re about to see,
Peg Fitzpatrick: Yeah,
Kinsey Soderberg: you’ll be feeling good like all of a sudden.
Kinsey Soderberg: And then you’ll see some doom scroll post and
Peg Fitzpatrick: I know
Kinsey Soderberg: my, your emotion,
Peg Fitzpatrick: it does.
Kinsey Soderberg: can completely change for the entire day. And it’s just you need to be aware of.
Kinsey Soderberg: Like start making [00:16:00] little positive changes here and there, and slowly it’ll become easier, I
Peg Fitzpatrick: Pinterest is a hundred percent the best for that, the most positive place to be. And
Peg Fitzpatrick: More than any other social platform, really learns what you want to see. If you get a new hobby and you’re looking for stuff, it shows you stuff. I went gluten free. Last January like a hundred percent gluten-free.
Peg Fitzpatrick: And it only shows me gluten-free recipes now for everything. I’m like, thank you. And that seems like a small thing, but it’s actually a big thing. It’s it, it’s it’s some ways creepy and all of them are creepy ’cause they’re monitoring everything we do. But I go onto Pinterest, you don’t have to worry about.
Peg Fitzpatrick: Commenting or anything like that. And you can look for inspiration for exactly what you’re looking for. It’ll, and then you’ll see more of it the next time you come on. But it is really, they strive to be a positive place. And their goal is for you to find things and then. Get off Pinterest and go do it.
Peg Fitzpatrick: Their whole motto is go do things that you find in Pinterest. Don’t just [00:17:00] stay here and look at it. So I’m actually in the Pinterest creator group, which is a special Pinterest thing that they have where I’m in with like other creators, I’m really the only social media person, everybody else is fashion bloggers or food bloggers or things like that.
Peg Fitzpatrick: But so I get to see a little bit more of what they, what they talk about behind the scenes on Pinterest, but it’s always been that way. It’s always the quietest place as far as like social chatter goes. You’ve always had, you’ve had the ability to send messages there, but really no one does it.
Peg Fitzpatrick: And you can comment on pins, but. That’s really not that big of a thing either. So I do love Pinterest for that. And I also get way more traffic to my blog from Pinterest than I do from anything else. It’s been my number one traffic driver for visibility for a decade, literally. So I always try to just tell myself, why are you spending so much time on something that’s not giving you as much?
Peg Fitzpatrick: Traction, which is Instagram and TikTok, because you can’t [00:18:00] click to anything, unless it’s a story and you have the link there. But on Pinterest, you can make every single pin link to your podcast, link to your website, link to your email signup. So every single pin is actionable, whether it’s a video or a graphic.
Peg Fitzpatrick: And it’s the only. Social platform, which it’s really not a social platform. It’s a book, my marketing site, they say. But we lump it into the social media category, but it, I get a lot more interaction from that. And I’m constantly telling myself I should spend equal time on my Pinterest stuff as I do on my Instagram.
Peg Fitzpatrick: And for Pinterest, they’re like, if you can create one new original piece of content a week. They’re happy. One piece of content, just one short video or one, one graphic, and they’re like, can you do that? I’m like, oh my God. One thing you don’t hear that for Instagram. Just post one thing and so it’s really good to think about if you have, if you small business can be there, if you’re building a list, if you’re, no, I don’t. There’s [00:19:00] different kinds of small businesses, so some businesses fit really well with Pinterest and some maybe a little bit more of a challenge, but. Every industry is on there and every kind of inspiration is on there.
Peg Fitzpatrick: So if you feel like it’s not perfect for your company right now, it’s still perfect for inspiration. So you can go get doom less, doom, less inspiration. I.
Kinsey Soderberg: list social media. That should be their like slogan doom list. I love it. Okay, before I let you go, I do just wanna ask, because you have been in this world for, quite a few years and you’ve seen so many different changes on all the platforms for sure. Just it’s crazy how much even just Instagram has changed, but just all the entire world of social media and social media marketing and and I think people are feeling really overwhelmed and really confused about okay, like there’s all this advice I’ve been hearing, but then the advice changes and then there’s like other advice and opposing advice and stuff. So what is your advice like this [00:20:00] year,
Peg Fitzpatrick: Okay,
Kinsey Soderberg: right now?
Kinsey Soderberg: What do you think people should be doing when it comes to social media marketing?
Peg Fitzpatrick: here’s the thing. I love social media and I’ve been on it forever, but the main thing is to make sure that you own. What you’re creating. So having your own website is the only thing that you, in your email list, those are two things that you can grow and build that you will, you have control of. Even though you’re on a email service, you can still download your list of your email list.
Peg Fitzpatrick: So if I see a lot of people now and they build their whole business on TikTok or Instagram, and those things can disappear.
Peg Fitzpatrick: I was on Google Plus, which is a platform. I don’t know if you even remember the last podcast it was on. She was like, I don’t even know what that is. That’s how long it’s been gone.
Peg Fitzpatrick: But I worked very hard on that and I had a million and a half followers on Google Plus I. A million and a half, which is a lot of followers. And I did lead people to my email list and I did lead people to my blog. But Google got rid of that. And at the time it was, it never reached the levels of other social [00:21:00] platforms, even though it had a lot of great features to it.
Peg Fitzpatrick: There was tons of people there. It was connected with Google and YouTube and everything else. So people were like, this isn’t going anywhere. It’s Google. They did, they closed it. So things can go away. Your podcast, you host it somewhere, there’s a lot of different podcast hosts, so you would be able to move things around ’cause you own your recordings.
Peg Fitzpatrick: So I guess podcast is another thing that you can own, right? Because
Kinsey Soderberg: Yeah. Yeah, I
Peg Fitzpatrick: you could move that if you wanted.
Kinsey Soderberg: Totally.
Peg Fitzpatrick: so your podcast, again, another great thing, but you just wanna make sure that you’re not creating things on someone else’s property because they can close it at any time. So you can’t rely just on having an Instagram account and creating a link and bio, like landing page on, with Link Tree or milkshake or any of those popular things.
Peg Fitzpatrick: Those are good things to have, but if those. Disappear, then you don’t have that. You’re gonna lose all those followers and TikTok, they’re constantly talking about how, if you have it on your phone, the Chinese [00:22:00] are monitoring everything on your phone. And that is a hundred percent true. The government is still looking at if they’re gonna, close it down or make it.
Peg Fitzpatrick: Be American owned or whatever. So the main thing that I always say is that you need to make sure that you own what you’re creating and that it’s sustainable. That it’s not something that could disappear because your Pinterest could disappear. Your Instagram, your TikTok, any of those things. So you wanna make sure you’re building an email list and your emailing people and you could have a simple website, so you could have your basic stuff on there.
Peg Fitzpatrick: And then if you have a podcast, you do own that as well. So just make sure that you own. Something that you’re creating that’s gonna house everything that you have. ’cause I feel like
Kinsey Soderberg: yes.
Peg Fitzpatrick: it’s always been, and it’s the same that it ever has been. I’ve said that since the very beginning that you need a website and I think blogs aren’t as popular now.
Peg Fitzpatrick: So people are like I don’t need a blog, but you still need a website because that’s where people are gonna search on Google and they’re gonna hopefully find you.
Kinsey Soderberg: [00:23:00] Yep. Yes. That’s such a great advice. Just and it’s just like you just said, it’s long lasting advice. It’s solid advice. I like, I just started asking that question by saying the platforms are always changing and the advice is always changing. The opinions, all the things are always changing. But like having that solid foundation of content that you own, of having your online like home,
Kinsey Soderberg: Is so important and it’s a great starting place. And anytime in like your business or the history of social media, that’s been so helpful.
Kinsey Soderberg: And I always remember too, I always like to say this, and this ties in with exactly what you just said because that sort of content that you’re just talking about it. Lasts. Like my podcast, my content lasts, blogs last even Pinterest pins last. Your website lasts. Like I have people finding me through my podcast from episodes from like 2019,
Peg Fitzpatrick: that crazy [00:24:00] because they’re, ’cause they searched for something and you talked about it,
Kinsey Soderberg: for something, I, it hopped up and they still found it to be helpful and they’ll follow me and they’ll say, Hey, I’ve heard you through your podcast.
Kinsey Soderberg: I listened to this episode. I was like. Really? Wow. Okay. I forgot about that one. But that’s what happens and and so just remembering to spend your time on the content that matters and yes, I think having a social media, Instagram or whatever presence is great and important and I really love using, this is coming full circle. Instagram for the community building, right? I like focusing on sharing the stuff that it’s like you’re my best friend. Like I’m sharing a little behind the scenes, I’m building my community, I’m having conversations, but like the content I spend time creating is that long lasting stuff.
Peg Fitzpatrick: Exactly.
Kinsey Soderberg: loved that advice. Thank you so much for coming on the show. Peg, can you share with everyone where they can find you and find any free resources you might
Peg Fitzpatrick: Sure. My blog is peg fitzpatrick.com and I do have resources on there. So if there’s a resources tab, there’s. [00:25:00] Downloads that our people love, so I go check ’em out. I have a book coming out called The Art of Small Business Social Media, A Blueprint for Marketing Success, and that is available now for pre-order wherever you like to get books, and it will be out in November.
Kinsey Soderberg: Awesome. Oh my goodness. Thank you. And we’ll link things in the show
Peg Fitzpatrick: Thank you.
Kinsey Soderberg: and I really love this conversation.
Peg Fitzpatrick: too. Thank you.
