I’m a big fan of audience segments because they add helpful details to ad reporting. Even when using algorithmic targeting, you can breakdown results by…
- Engaged Audience
- Existing Customers
- New Audience
But something went horribly wrong beginning around January 6th.
What Happened?
I was seeing a very high percentage spent on “Unknown” with very little on Engaged Audience and Existing Customers.
The existence of Unknown usually means a problem with your audience segments. Here’s how Meta defines it:
Your ad was delivered to some people while your existing customer segment was still empty.
But that’s not what was happening here. I don’t know how widespread this issue was, but others were running into this, too.
Is it Fixed?
Luckily, it finally appears to have been fixed during the day on January 14th (though it’s possibly not fixed for everyone). Unfortunately, Meta hasn’t fixed the broken data from the previous week or so, but it’s good to have this back.
Hopefully it’s fixed for good because audience segments are super useful. Did you have this issue too?
