This is a BIG change.
Meta announced a series of changes related to a new streamlined Advantage+ campaign setup. But what’s happening to Advantage+ Shopping may be the most impactful.
Advantage+ Sales is replacing Advantage+ Shopping, but this isn’t a simple name change. The following differences stand out…
1. Targeting and Exclusions
First, Advantage+ Sales has access to Advantage+ Audience. One of the biggest complaints about Advantage+ Shopping was its complete lack of targeting control, particularly with exclusions.
Now you can provide audience suggestions and custom audience exclusions.
2. Ad Sets
Ad sets are back. Advantage+ Shopping blended the ad set into the campaign with no ability to add more. Advantage+ Sales has no limit on the number of ad sets.
3. No More Cap
The Existing Customer Budget Cap is gone.
I spotted this for a video last week, but now it’s clear this is tied to Advantage+ Sales. It’s a cap that can be recreated with multiple ad sets.
4. New Ads Limit
The ad limit reverts back to 50 per ad set. Advantage+ Shopping Campaigns allowed up to 150 ads. You’ll still be able to provide 150 ads (or more) with Advantage+ Sales, but they’ll be spread across multiple ad sets.
So Much More!
I covered these and many other changes related to the new Advantage+ campaign creation flow in my latest blog post. Other changes include:
- No option for Manual vs. Automated campaign creation
- Advantage+ App and Advantage+ Leads Campaigns
- No more original audiences
- Opportunity Score becomes official
